Why Canada Goose Remains the Go-To Choice for Luxury Winter Wear
Canada Goose: A National Treasure of Canada
Canada Goose is a national treasure brand of Canada and has become one of the most popular down jacket brands in recent years. Known as the "cold-weather artifact," it claims to be the warmest down jacket in the world, capable of withstanding temperatures as low as -30 degrees Celsius. It has successfully outperformed design-focused brands like Moncler, quickly dominating the market.
Price Increase Announcement
However, prices are set to rise again. According to official documents, starting in April next year, the price of all long Canada Goose jackets will increase by $100 CAD, while other styles will see a $50 CAD increase. Despite the continuous price hikes, which have soared from the initial $700+ to over $900+, sales have not diminished; in fact, the brand is becoming increasingly popular.
Why is Canada Goose So Popular?
While many companies outsource their manufacturing overseas, Canada Goose insists on local production. From materials to design, tailoring, and manufacturing, everything is done in Canada. The brand has a history of producing garments for the Canadian military and Arctic research teams, which contributes to the higher labor costs.
Their products boast a Fill Power of up to 625, with typical market standards ranging from 600 to 900. The higher the Fill Power, the better the insulation. Additionally, they use coyote fur in their products.
This combination of materials ensures warmth while keeping the jackets lightweight. The excellent wearing experience has garnered global popularity, attracting endorsements from celebrities and politicians, including David Beckham, Vladimir Putin, and Jack Ma. The brand has also appeared prominently in popular Korean dramas and American movies, contributing to its appeal among Chinese consumers, who have become infatuated with "the Goose."
When it comes to shopping, Chinese consumers typically enjoy bargaining for a good price. However, when it comes to Canada Goose, they swipe their cards without hesitation. Everyone knows that Canada Goose never offers discounts and there’s no possibility of negotiation.
Dani Reiss, the bold CEO of Canada Goose, once stated, "Our company does not engage in any form of retail price competition because it is entirely unnecessary." Like every luxury brand in the world, Canada Goose raises its prices annually, typically by 10%-17%.
Thus, consumers have yet another reason to buy "the Goose": sooner or later, they’ll need to purchase it, so buying early saves money. If you’re considering getting one, now is the time—you're saving money in the long run!
How to Choose a Style?
Canada Goose has three main collections: Parkas, Lightweight, and Shells. Among these, Parkas is the most popular and well-known style.
Additionally, this winter, Canada Goose is collaborating with local streetwear brand Drake’s OVO to launch new products. The highlight is the iconic Canada Goose Chilliwack Bomber jacket, presented in low-saturation gray and lotus pink. This color guarantees a 100% turn-around rate!
Both men's and women's versions are priced at $1,095.00, which is not significantly more than the regular Canada Goose models, so if you really like it, just go for it!
Accessories like the Boreal Beanie and the Shearling Pilot Hat, which enhance winter warmth, will also be available.
So, for those looking to buy, hurry up and make your purchase before the price increase—you don’t want to regret it later!